Our team are industry specialists. We will meet with you to determine your goals and how we can help you achieve them. We can help you raise more funds, get your message out, gain volunteers, etc. Our experience in the nonprofit sector sets us up to hit the ground running on your behalf.
Your Google ads and other online marketing will have a much better impact if your website is setup correctly and meets certain criteria. Our experienced developers will make sure that your website is up to standard. If there are any issues, we will resolve them in consultation with you.
Google Ads Setup
- we organize your account for you,
- decide which devices such as desktop,
- set your budget,
- mobile phone, tablet, to show up on,
- select keywords,
- we then help write your ads, and lastly
- set your match types,
- connect your Google ads account to Google Analytics
- set your landing pages,
GOOGLE AD GRANTS ACCOUNT MANAGEMENT
Once your Google ads account is set up for success, we continuously monitor your ad performance to see what is working and what isn’t.
If your ads have a low number of impressions, we adjust your ad and landing page quality accordingly.
Our bid, quality score, and ad rank impact your cost per click.
Conversion goals vary, so if a conversion goal is to receive a call, we use our conversion tracking tool to inform us of what adjustments might be needed to receive more calls.
Your ad copy and design are broken down into the following segments: your offer, headline, description, URL, and extensions. If any of these segments are hurting the performance of your ad, we test them one by one to root out the culprit and make you ad the best it can be.
Ideally, ads should show up to targeted or intended recipients, however, this is never the case by default. We work to improving this by adding appropriate negative keywords so the ads shows up when it should and not when it shouldn’t.