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Google Ad Grants Acquisition

The Google Ad Grants program is a must for all eligible charitable organizations. It is a unique opportunity for organizations to extend their public service messages to a wider audience in an effort to gain new donors, attract volunteers, and further your organization’s impact.
Our Process

Our Google Ad Grants are industry specialists. We work with every type of nonprofit organization, large and small on a daily basis. Our experience in the nonprofit sector sets us up to hit the ground running on your behalf.

One of Google’s eligibility requirements is to have a website the meets certain criteria. Our experienced developers will make sure that your website is up to standard. If there are any issues, we will resolve them in consultation with you.

Sit back and leave your Google grants acquisition to us. If we need any documentation from you during the acquisition process, your Grant Republic account manager will reach out to you.

If you do not have one already, our Google Ads specialists will help set up your Google account. Once set up,

  • we organize your account for you,
  • set your budget,
  • select keywords,
  • set your match types,
  • set your landing pages,
  • decide which devices such as desktop,
  • mobile phone, tablet, to show up on,
  • we then help write your ads, and lastly
  • connect your Google ads account to Google Analytics

Google Ad Grants
Account Management

Once your Google ads account is set up for success, we continuously monitor your ad performance to see what is working and what isn’t.
If your ads have low impressions, we adjust your ad and landing page quality accordingly.
If your ad isn’t getting a reasonable number of clicks, we adjust your ad copy, and ad targeting.
our bid, quality score, and ad rank impact your cost per click.

Conversion goals vary, so if a conversion goal is to receive a call, we use our conversion tracking tool to inform us of what adjustments might be needed to receive more calls.

Setting up a Google Ads Account, and managing it is just 50% of the work, the other 50% is what happens on your landing pages. Are you getting enough impressions, and clicks but not enough conversions? If yes, then chances are that there is something wrong with your landing page. If needed, in consultation with our web designers, we will optimize and/or create new landing pages.
Your ad copy and design are broken down into the following segments: your offer, headline, description, URL, and zyn extensions. If any of these segments are hurting the performance of your ad, we test them one by one to root out the culprit.
Ideally, ads should show up to targeted or intended recipients, however, this is never the case. The goal is to make sure that your ads return only to targeted individuals. One of the ways of improving the chances is by adding negative keywords.

Google Ad Grants Reactivation Services

Once your 501(c)(3) organization has been awarded Google Ad Grants, you have the responsibility to follow Google Ads Grants eligibility guidelines to keep it running. Your organization has the responsibility of adhering to Google’s Terms & Policies. Failure to do so will result in the suspension of your Google Ads Grants account. If your Google ad grants account has been suspended, we can help reactivate it on your behalf.

Book a call with us today for a free review.